[Previous](https://www.essbiztools.com/ess-library-individual-purchase/product/90-006-010-break-even-calculation)

[Next](https://www.essbiztools.com/ess-library-individual-purchase/product/92-006-073-introduction-to-key-performance-indicators-for-smes)

  #   006-036 - What Makes You Different - Your Competitive Edge

     [![](https://www.essbiztools.com/images/com_hikashop/upload/library-papers.jpg)](https://www.essbiztools.com/images/com_hikashop/upload/library-papers.jpg)

  You can never be everything to everyone - but you can come up with a specific proposition or compelling claim that is targeted at your customers in such a way that they would be foolish to go elsewhere. This is your "differentiation" - your "competitive edge". This paper analyses the key components ...[Read more](#hikashop_show_tabular_description)

     $11.00

   [Add to cart](https://www.essbiztools.com/ess-library-individual-purchase/product/updatecart/add-1/cid-91)

 The add to cart button will appear once you select the values above

    - Description
  - Specifications

 You can never be everything to everyone - but you can come up with a specific proposition or compelling claim that is targeted at your customers in such a way that they would be foolish to go elsewhere. This is your "differentiation" - your "competitive edge".

This paper analyses the key components in differentiating your business and by doing so, creating a competitive edge over competitors.

The paper covers the following headings:

- Why Should You Be In Business And Not Someone Else?
- Competitive Edge
- Small Business Has An Important Edge
- Questions To Ask Yourself In Developing Your Competitive Edge
- Focusing On Your Customers
- Why Have Happy Customers?
- Who Are Your Customers?
- How Do Your Customers Rate You? - "Your Moment Of Truth"
- Deciding Which Markets To Target
- Know Your Customers To Determine Your Target Market
- What Is Market Research?
- What Is Direct Marketing?
- Your Competitive Edge