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  #   001-007 - What Makes A Business Successful?

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  There is a high failure rate in small business. This paper analyses the key ingredients to a successful business. The paper is presented in sixteen pages covering a wide range of matters including: The High Failure Rate Should Make You Concentrate On Success Characteristics Of Successful People ...[Read more](#hikashop_show_tabular_description)

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 There is a high failure rate in small business. This paper analyses the key ingredients to a successful business.

The paper is presented in sixteen pages covering a wide range of matters including:

- The High Failure Rate Should Make You Concentrate On Success
- Characteristics Of Successful People
- Develop A Mission Statement
- List Your Disadvantages
- Prepare A Written System
- Planning Is Essential
- Know Your Market
- Marketing Plan
- Business Plan
- Succession Plan
- Do Your Homework
- Install An Effective Telephone System
- Create A "Professional" Approach
- Create A System For Creation Of Word Of Mouth Referrals
- What Is Your Unique Selling Proposition?
- Try And Get Customers To Say - "WOW"!
- Why Would People Do Business With You?
- Establish A Customers Advisory Committee
- Build Personal Contacts
- Show Them That You Care
- Remember The Power Of Word Of Mouth
- Develop A Loyalty Ladder
- People Want You To Lead And Educate
- Know Your Target Market
- Think Like The Customer
- Avoid The Curse Of Assumption
- Instill A Belief That You Can Be Trusted
- Price From The Customer's Point Of View
- Trust Is Important
- Employ Dedicated Staff
- Get The Best Staff
- Embrace Staff Training
- Encourage Up-Selling And Cross-Selling
- You Must Have Self Belief
- Understand The Leader's Role
- CEO's Role
- Don't Be Afraid To Make Mistakes
- Find Something Positive In Everything You Do
- Continually Learn
- Attitude For Business Success