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  #   018-010 - Customer Database

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  Many small/medium enterprises miss out on ideal opportunities to create databases by not collecting the names, addresses and other pertinent information from their customers. The information can be collected from a number of sources which are detailed in this paper. If you have a customer database t ...[Read more](#hikashop_show_tabular_description)

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 Many small/medium enterprises miss out on ideal opportunities to create databases by not collecting the names, addresses and other pertinent information from their customers. The information can be collected from a number of sources which are detailed in this paper. If you have a customer database then you can instigate ongoing communication with your customers.

A customer database is one of the most significant assets that a business can have. However many SME businesses ignore the collection and maintenance of the information required to prepare and then maintain a customer database.

The paper is presented covering the following headings:

- Collect Names And Addresses
- Questionnaires
- Run Competitions
- Tell Them Why You Want The Information
- Networking Arrangements
- Profile Of Customers
- Birthday Greetings
- Sales Analysis
- Enables Ongoing Communication
- World Wide Mail Orders
- Audio Tapes
- Databases Are A Part Of Goodwill