Posted: 27 February 2024

 ![Preparing to DELIVER Advisory Services](https://www.essbiztools.com/images/zoo/blogs/2024/am371banner.jpg)

#  Preparing to DELIVER Advisory Services

####  Accountants Minute 371

#### Preparation is important

![am371sme](https://www.essbiztools.com/images/zoo/blogs/2024/am371sme.jpg)The **[‘Tradie Charge Out Rate Calculator’](https://www.essbiztools.com/products-overview/tradie-charge-out-rate-calculator)** available within **ESS BIZTOOLS** addresses a common issue faced by small and medium-sized accountancy firms working with Tradie business operators. The challenge revolves around determining appropriate charge-out rates for team members based on factors like labour overhead costs, salaries, anticipated client-charging time, external purchases, mark-ups, and overhead expenses. The goal is to ensure that these elements, when integrated into the budget, lead to the targeted profit. This segment of ‘Delivering Advisory Services’ serves as a guide for accountants in navigating these complex calculations.

The **[‘SME Needs Analysis’](https://www.essbiztools.com/sme-needs-analysis)** is recommended as a conversation starter for accountants and bookkeepers aiming to discuss advisory services with clients. This tool helps evaluate business performance, debtor days outstanding, cash flow, funding needs, and other business enhancement matters. It encourages accountants to move beyond the perception that they only deal with tax returns, fostering discussions on broader aspects of business improvement.

![am371bas](https://www.essbiztools.com/images/zoo/blogs/2024/am371bas.jpg)The article also emphasizes the challenges facing SMEs in 2024, such as high inflation and interest rates, natural disasters, and the introduction of the 'Industry Growth Program' by the government. To address these issues, the importance of delivering advisory services is highlighted. Accountants and Bookkeepers are encouraged to start discussions with key clients, using tools like the SME Needs Analysis, to understand and address specific concerns, from profit/loss and cash flow difficulties to business planning and financial performance benchmarking. Our commitment to Accounting and Bookkeeping firms is that you can leverage **ESS BIZTOOLS'** product packages to efficiently deliver comprehensive advisory services.

#### Section 708 – 40 years old but still vital for SMES!

We want to dispel the myth that small companies need a 'disclosure document' to raise capital, emphasizing the special exemption provided by Section 708 of the *Corporations Act* for 'Small Scale Offerings'. Under the '20/12 Rule', companies can issue securities up to 20 times in 12 months, raising a maximum of $2 million from a maximum of 20 people. These offerings must be 'personal,' avoiding marketing or advertising, and are often used by small companies in their initial capital-raising journey, crucial for Research & Development funding and prototype commercialisation.

![am371probson](https://www.essbiztools.com/images/zoo/blogs/2024/am371probson.jpg)To facilitate this process, **ESS BIZTOOLS** offers a **'Section 708 Capital Raising Product Package'**, aiding accountants and bookkeepers in providing advisory services to SME clients. The package includes recommended documentation for investors, such as a Business Plan, Predictive Accounting Reports, company valuation, and statements confirming compliance with regulations.

We also debunk another myth, asserting that annual accounts and tax returns are sufficient for SMEs. This underscores the need for more comprehensive financial information, citing **MYOB's CEO, Paul Robson**, who highlights the challenges faced by SMEs in areas like rising input costs, interest rates, and general cash flow management. Robson advocates for more than just annual financial statements, urging businesses to focus on business metrics, budgets, and cash flow forecasts. The article stresses that SMEs require ongoing assistance, including monthly financial accounts, business metrics, cash flow advice, and costing advice to navigate challenges and improve fiscal management, ultimately preventing a high failure rate among small businesses.

#### Early Stage Innovation Company – this is SME turf!

We debunk the myth that **Early Stage Innovation Company (ESIC)** status is only available for established companies, emphasizing that this status is designed for small, young companies engaged in innovative activities. The amendments to the *Income Tax Act* introduced the ESIC status, providing incentives for investors to support such companies.

![am371esic](https://www.essbiztools.com/images/zoo/blogs/2024/am371esic.jpg)The eligibility criteria for ESIC status include factors such as the company's age, expenses, assessable income, and stock exchange listing status. Additionally, companies must pass either the Gateway Test or the Principles Test. The Gateway Test involves accumulating 100 points based on criteria like Research and Development expenditure, participation in Accelerator Programs, and ownership of patents. If a company doesn't score 100 points, it can opt for the Principles Test, which involves answering five questions supported by documentation.

Investors in ESICs enjoy significant tax benefits, including a 20% Taxation Offset on the investment amount, with a maximum offset of $200,000 for sophisticated investors and $10,000 for retail investors. Furthermore, investors holding ESIC shares for more than 12 months and less than 10 years can disregard any capital gains related to those shares.

The ESIC status for SMEs is very important and encourages accountancy firms to proactively offer services related to ESIC documentation, including business plans, predictive accounting reports, and ESIC status documentation for Australian Taxation Office approval. **ESS BIZTOOLS** has developed the **['Early Stage Innovation Company Product Package'](https://www.essbiztools.com/early-stage-innovation-company)** to assist accountants and bookkeepers in delivering these services to SMEs, highlighting the potential for interesting and challenging work in this area.

#### Delivering services that SMES NEED!

For the month of March, **ESS BIZTOOLS** is presenting a series of complimentary webinars for Accountants and Bookkeepers.

These webinars will provide an overview of our different Advisory Packages, including our new **‘Advisory Intro Package’**. All are developed with Accountants and Bookkeepers, like you, in mind, to assist you to DELIVER ADVISORY services, SMEs desperately need.

On the day following each webinar we are hosting a “Q & A Session” on Zoom. This will give you the opportunity to ask questions about the Product Package previewed the previous day. This is your opportunity to sit back with a coffee and participate in a Q & A Session on how the **ESS BIZTOOLS** Product Package will assist you to deliver **“Advisory Services”** to your SME clients and prospects.

Please register for the webinar.

We will be recording the Q & A Sessions and will send you a link to the recording so that you have a record of what the Questions and Answers were.

![amwebinar](https://www.essbiztools.com/images/zoo/blogs/2023/amwebinar.jpg)Click on your preferred webinars to register your attendance, FREE of charge.

**[Advisory Intro Package – Tuesday](https://essbiztools-au.zoom.us/webinar/register/WN_HugNYSyWSJG_IaIEc8UneQ)19 March 2024 at 11.00am AEST (12.00pm AEDT)**

The new Advisory Intro Package is ideal for Accountants and Bookkeepers wanting to start out on the ‘Advisory Journey’. **[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_HugNYSyWSJG_IaIEc8UneQ)**

**Advisory Intro Package Q & A Session – Wednesday 20 March 2024 at 11.00am AEST (12.00pm AEDT)**

**[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_OdEafnrOSeeIk3WJPq5Yig)**

**[Business Advisory Services Starter Package – Thursday 21 March 2024 at 11.00am AEST (12.00pm AEDT)](https://essbiztools-au.zoom.us/webinar/register/WN_eXGLHSoVTTCasuFrIxhH-Q)**

Gives Accountants and Bookkeepers a wide range of resources to assist SMEs to survive.

(Includes all packages in ‘Advisory Intro’.) **[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_eXGLHSoVTTCasuFrIxhH-Q)**

**[Business Advisory Services Starter Package Q & A Session – Friday 22 March 2024 at 11.00am AEST (12.00pm AEDT)](https://essbiztools-au.zoom.us/webinar/register/WN_T6XJwIptRnekPSlMfMa8iA)**

**[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_T6XJwIptRnekPSlMfMa8iA)**

**[Advanced Package – Tuesday 9 April 2024 at 11.00am AEST (12.00pm AEDT)](https://essbiztools-au.zoom.us/webinar/register/WN_TKt8uqGbTdmSRHnaMdGEKQ)**

This package covers a broad range of Advisory issues to give your firm the tools to really deliver Business Advisory Services. (Includes all packages in Business Advisory Services Starter Package) **[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_TKt8uqGbTdmSRHnaMdGEKQ)**

**[Advanced Package Q & A Session – Wednesday 10 April 2024 at 11.00am AEST (12.00pm AEDT)](https://essbiztools-au.zoom.us/webinar/register/WN_4p_eG6zDS-qoVOBZQ102tA)**

**[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_4p_eG6zDS-qoVOBZQ102tA)**

**[Financial Forecasting Package – Thursday 11 April 2024 at 11.00am AEST (12.00pm AEDT)](https://essbiztools-au.zoom.us/webinar/register/WN_xm8E8UdlSSOP-p1Y1QP3Lw)**

This is the dream package for Business Advisory Services including detailed material on Predictive Accounting, PlanGuru Predictive Accounting Software Package, training and mentoring on the effective use of PlanGuru Software and training for recognition as a ‘Certified Predictive Accountant’. (Includes all packages in Advanced Package) **[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_xm8E8UdlSSOP-p1Y1QP3Lw)**

**[Financial Forecasting Package Q & A Session –Friday 12 April 2024 at 11.00am AEST (12.00pm AEDT)](https://essbiztools-au.zoom.us/webinar/register/WN_8WyuJevCRma6XOu6oxxjug)**

**[REGISTER HERE](https://essbiztools-au.zoom.us/webinar/register/WN_8WyuJevCRma6XOu6oxxjug)**

These four Product Packages offer **“interesting and challenging products”** which will ASSIST in TALENT **attraction and retention**.

## Want to know more?

Visit **[www.essbiztools.com.au](http://www.essbiztools.com.au)**.

If you would like to have a discussion about how this concept of virtual CFO services can be supplied by Australian accounting firms please ring our **Managing Director, Peter Towers**, on 1800 232 088 and we will arrange a **complimentary 45-minute Zoom meeting** to discuss your firm’s position and to give you our advice.

We believe that this is the blueprint for the delivery of an enhanced range of services by Australian accounting and Bookkeeping firms to assist SME businesses to add value to their businesses and to assist accountants and bookkeepers not only to attract but to retain outstanding talent who want to be involved in the delivery of “real accounting services”.

## Tell us what you think

![amlkpoll](https://www.essbiztools.com/images/zoo/blogs/2023/amlkpoll.jpg)We would like to ensure that our articles remain relevant, insightful and informative. We value your input, so it would be appreciated if you could take a few minutes of your time to complete our survey – **[click here](https://forms.gle/zBaPdoNvHyZsHPiV6)**.

Thank you for your assistance in making Accountants Minute better.

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