Posted: 24 September 2021

#  Lockdown Easing Presents Accountants Diversification Opportunities!

####  Accountant's Minute 290

The announcements by some of the state Premiers of an easing of lockdown laws once a predetermined number of the state’s residents have received two of the COVID-19 injections has encouraged some enthusiasm from business operators that there is light at the end of the tunnel and that they might be able to get back into what they do best – running their businesses in an efficient manner.

Many of these SME clients are going to be looking to their accountants, bookkeepers, business advisors or Chief Financial Officers to guide them through the difficult business environment that will still exist and will probably exist for the next few years.

This will present significant diversification opportunities for accountants who are monitoring the situation and have taken this period of time, before the easing of lockdown restrictions, to ensure that their firm will be able to deliver a range of services to assist clients to meet the marketplace challenges.

Some of these services could include:

- Business planning preparation
- Predictive Accounting Reports – Budgets – Cash Flow Forecast – Projected Balance Sheets
- Working capital improvement to improve the businesses liquidity position – Debtors Analysis – Inventory Analysis
- Assisting SME clients to evaluate the benefits to them in seeking to raise capital direct from the public if they are having difficulties in raising loan funds which might be caused by them not having sufficient assets to offer as security for a loan. The capital raising opportunities include:
- Crowd Sourced Funding Equity Raising which has seen a 125% increase in money invested in the last 12 months
- Early Stage Innovation Company Capital Raising – ideal for “young companies” that have undertaken research and development activities and great for the investors because they get some taxation benefits!
- Section 708 *Corporations Act Capital Raising*
- Identifying clients that have been undertaking research projects during the lockdown periods and who are now interested in understanding how they can claim income tax benefits for that research and how do they go about placing the research activities on a proper research and development business basis.

**ESS BIZTOOLS** has developed product packages that are ready for use by accountants to deliver these services and more to SME clients.

You can find full details by visiting our website [www.essbiztools.com.au](http://www.essbiztools.com.au) or by telephoning 1800 232 088 and you can also find out about our special lockdown promotion which will significantly reduce the cost of your investment in our product packages which you can immediately utilise to earn income by offering “ Diversified Services” to your clients and prospects.

The next two **ESS BIZTOOLS** webinar presentations as part of the theme of “Accountants Diversifying Services” feature 2 of Australia’s outstanding accountants with considerable expertise in advising accountancy firms on the development of diversified services.

- Mark Holton, Director, Smi*think* will join Peter Towers, Managing Director, **ESS BIZTOOLS** in an overview of the type of strategies that accountants could adopt to implement Business Advisory Services to the clients of their firm. Mark has been delivering these type of services to accountants all over Australia for the last fifteen years. His presentation “Business Advisory Services Implementation” is being presented on Tuesday, 28 September 2021 at 12 noon AEST. To register for this free webinar please [click here](https://essbiztools-au.zoom.us/webinar/register/WN_PmcorPwgQAGVNzAUkz3JjA).
- A long-time advocate of the desirability of accountants offering a broader range of professional services, Andrew Geddes, joint founder of “Financial Management Research Centre” at the University of New England, former Director of Smi*think*, for ten years Chair of Green Cross Ltd a top 200 ASX public company, will join Peter Towers in presenting “Diversification – Scaling up” on Thursday, 30 September 2021 at 12 noon AEST. Andrew will utilise his considerable experience from advising Green Cross Ltd from a start-up veterinary practice thirty years ago to becoming a top 200 ASX company and his forty years’ experience as a key advisor to the Australian accounting industry and other professional firms on how to meet marketplace requirements irrespective of the type of business. This is a webinar presentation that is not to be missed! To register for this free webinar please [click here](https://essbiztools-au.zoom.us/webinar/register/WN_KWi8qKeGTcK0SY3x7aQI_Q).

**“Diversification” webinars presented this week**

Dale Crosby, Director, High-Tech Soft Touch joined Peter Towers for the presentation of “Offering SME Funding As a Diversified Services” to view the recording [click here](https://youtu.be/45H4cShyC7Y).

Priscilla Bea Smith, Director, Cloud Nine Associates joined Peter Towers for the presentation of “Offering Diversified Services” to view the recording [click here](https://us02web.zoom.us/rec/share/Royy1DEmEg4sBXOF1qJDOxjtP4de7Szi4prq93LmGALd9oimlt0cE1VbHrGUCK7G.k3cbwmMNeH2Ymdu3) and enter the Passcode \*.9Y$k$+

**“Diversification” pod cast recorded this week**

Amanda Gascoigne, Amanda Gascoigne Consulting joined Peter Towers for the preparation of a pod cast “Diversifying Strategies for Solo and Small Firms” to listen to the pod cast [click here](https://l.facebook.com/l.php?u=https%3A%2F%2Fdirectory.libsyn.com%2Fepisode%2Findex%2Fid%2F20584541%3Ffbclid%3DIwAR0Dpc4HE4DE019g__uCr2Amg3ihMCvcLb5gBm_TxA4lBdgfOfYjzwxQ1_Q&h=AT0MzVvI9Op5xnnKJZuBAQyIumAUhMZa7x1_vJYACL7Lf9Fx0gGH-9SROtuIz63jgQFK0eeObP3xZiCB-U26NMf5eNdhzq8bHpM2ZNQHBpCc4rUCZYnyhnCf5hqq0CKes9Q).

**Extension Of 50% Discount Offer Because Of Lockdown Difficulties**

We know that many of you are working under very difficult situations at present and we have decided to extend our **50% discount** **until 4th October 2021:**

- Business Advisory Services Starter Package – 50% discount – your investment $999 (including GST) for 12 months access.
- Advanced Package (previously known as Gold) (this package includes all of the **ESS BIZTOOLS** material, including access to **ESS BIZGRANTS**) – 50% discount – your investment $3,250 (including GST) for 12 months access.
- Chief Financial Officer Service Package – 50% discount – your investment $1,375 (including GST) for 12 months access.
- Innovation Package – 50% discount – includes Research and Development, Accelerating Commercialisation Grant, Early Stage Innovation Company Capital Raising Process and Business Advisory Services Training – $2,500 (including GST) for 12 months access.

#### *Your action:*

Assistance offered by our Affiliates

Please complete the subscription form - ([click here](http://www.essbiztools.com.au/uploads/OrderConfirmationForm-DiscountedESSBIZTOOLSProductPackages.doc)) and indicate whether you would like to receive one of the Affiliate’s packages (subject to availability). Please complete and return to us as soon as possible and we will confirm if the Affiliate support package is available for you and upload your firm as a subscriber to **ESS BIZTOOLS.**

### Affiliate Support Packages:

- **Smi*think* (Mark Holton)**

Discounted subscription fees for the “Young Gun Conference” at the Gold Coast, 21/22 February 2022.

Link to video [click here](https://youtu.be/k1K76VcbPFk). Link to article [click here](http://www.essbiztools.com.au/uploads/MARKHOLTON%27SOFFERTOSUBSCRIBERSTOESSBIZTOOLS50%25PROMOTION.docx).

- **Cloud Nine Associates (Priscilla Bea Smith)**

CPD hours at a discount – first 5 subscribers who leave a “review” will be reimbursed the cost of the small business concession course fee.

Link to video [click here](https://youtu.be/WYkru5qFGw0). Link to article [click here](http://www.essbiztools.com.au/uploads/OFFERBYAFFILIATES-PriscillaBeaSmith.docx).

- **Blackstone Business Group (Jordan Lowry)**

Complimentary Employment Contract Review – Reduced Employment Contract Package for $399 plus GST. Link to video [click here](https://youtu.be/nEzcGDoABHE). Link to article [click here](http://www.essbiztools.com.au/uploads/ESSfiles/OfferbyBlackstoneBusinessGroup.docx).

- **“Selling the Message” – Brad Smart** is offering to write or help you write your first customer email or newsletter without charge. This offer is for the first 10 firms who have subscribed to the **ESS BIZTOOLS’** Link to video [click here](https://youtu.be/KrrUM6a-iBA). Link to article [click here](http://www.essbiztools.com.au/uploads/ESSfiles/AccountantsCanNoLongerRelyOnClients.docx).
- **Beyond Accounting Technology (Paul Barnaby)**

Predictive Accounting review normally $695 at no charge for the first 20 firms that have subscribed to the **ESS BIZTOOLS’** promotion

Link to video [click here](https://youtu.be/GYKPTSSgbV4). Link to article [click here](http://www.essbiztools.com.au/uploads/BecomeaCPA-CertifiedPredictiveAccountant.docx).

- **Amanda Gascoigne Consulting (Amanda Gascoigne)**

“Small and Solo Practice Coaching Session” no charge for the first 10 firms that have subscribed to the **ESS BIZTOOLS’** promotion. Link to video – [click here](https://youtu.be/DBubMUcmzwA). Link to article – [click here](http://www.essbiztools.com.au/uploads/OFFERINGFROMAMANDA.docx).

We acknowledge the assistance offered by our Affiliates. Details of the offering by each Affiliate is available on the **ESS BIZTOOLS’** website - [Affiliates](https://www.essbiztools.com/component/content/category/1570-affiliates?layout=blog&Itemid=1235if) - click on the Affiliate.

### Upcoming webinars

Tuesday, 28 September 2021 at 12 noon AEST “Business Advisory Services Implementation” presented by Mark Holton director Smit*hink* and Peter Towers, Managing Director, **ESS BIZTOOLS** – To register [click here](https://essbiztools-au.zoom.us/webinar/register/WN_PmcorPwgQAGVNzAUkz3JjA).

Thursday, 30 September 2021 at 12 noon AEST – “Diversification – Scaling up” Presented by Andrew Geddes Australian Accounting Industry Guru and Peter Towers, Managing Director, **ESS BIZTOOLS** – To register [click here](https://essbiztools-au.zoom.us/webinar/register/WN_KWi8qKeGTcK0SY3x7aQI_Q).

Tuesday, 5 October 2021 at 11.00am AEST “Offering Diversified Services – Second Instalment” Priscilla Bea Smith, Director, Cloud Nine Associates and Peter Towers – To register [click here](https://us02web.zoom.us/webinar/register/WN_vzXrUTi1SIWjyXwp_nsa3g).

**Want To Know More?**

You are invited to “**Book A Demo**” on **ESS BIZTOOLS** with Peter Towers, Managing Director, **ESS BIZTOOLS** to gain a better understanding of the services that are available within **ESS BIZTOOLS** and **ESS BIZGRANTS?**

You can book a demo at [www.essbiztools.com.au](http://www.essbiztools.com.au) or contact Peter Towers:

- Email: [](https://www.essbiztools.com/javascript:/*%20This%20email%20address%20is%20being%20protected%20from%20spambots.*/)[](https://www.essbiztools.com/javascript:/*%20This%20email%20address%20is%20being%20protected%20from%20spambots.*/)
- Telephone: 1800 232 088

Stay safe!
Have a great day!

 ![Lockdown Easing Presents Accountants Diversification Opportunities!](https://www.essbiztools.com/images/zoo/blogs/2021/am290.jpg)

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