Posted: 17 January 2022

#  COMMUNICATIONS CONFIRMS DIVERSIFICATION!

####  Accountant's Minute 308

Do you intend to continue or embark on a diversification strategy during 2022? The CommBank Accounting Market Pulse released in May 2021 indicated that 95% OF THE ACCOUNTING FIRMS OF ALL SIZES FROM ALL OVER AUSTRALIA THAT THEY HAD SURVEYED HAD INDICATED THAT THEY INTENDED TO DIVERSIFY THEIR SERVICES IN 2021 AND 2022!

IMPLEMENTING A VARIABLE COMMUNICATION STRATEGY WILL ASSIST IN IMPLEMENTING DIVERSIFICATION STRATEGIES TO YOUR FIRM.

This week we are introducing you to four key components of the communication strategy incorporated within the **ESS BIZTOOLS** product packages utilised by small and medium-sized Accountancy, Business Advisory, Bookkeeping and Chief Financial Officer services firms from all parts of Australia.

These communication enhancement tools are:

**Business Plus Newsletter** – a monthly newsletter that our subscribers badge and send to their clients and prospects.

**SME Needs Analysis** – which assists our subscribers to have “in-depth business review conversations with clients to ascertain what is worrying the client” – what services would they like you to provide?

**Papers on 67 Subject Headings** – to assist in communicating to your clients on commercial issues – there are 580 of these papers which our subscribers can badge and send to their clients and prospects.

**Government Grants**

The articles we have written are an essential communication strategy to alert SMEs to the wide range of grants that are available that just about every business could be eligible to apply for at least one grant.

Having access to this range of services assists many of our subscribers drawn from small and medium-size accounting firms to “even the playing field” because a wide range of services are available which enables them to compete with larger firms.

“*We love the one on one Zoom sessions with Peter Towers. It really has allowed us to tailor the materials to our clients and circumstances. The mentoring and support from a genuine expert is just something you don’t get anywhere else.*” Jackie Symons CPA and Partner, Professional Insights.

You are welcome to join us on this journey. We have a special discount to celebrate the start of a new calendar year and to encourage accountants to implement diversification.

**“DON’T FALL BEHIND – ADAPT SCALING UP – 55% DISCOUNT”** is available until 31 January 2022.

You are invited to visit [www.essbiztools.com.au](http://www.essbiztools.com.au) and [www.essbizgrants.com.au](http://www.essbizgrants.com.au).

To view a sample of the product packages that have been developed to assist Accountants, Business Advisors, Chief Financial Officer’s for SMEs and Bookkeepers supply evaluating diversified services to SME clients.

Regular newsletters help Accountants – Business Plus+ – a communication tool for Accountants – a mentoring experience for SMEs.

Click here to read: “[Regular Newsletters Help Accountants](http://www.essbiztools.com.au/uploads/RegularNewslettersHelpAccountants.docx)” or you can watch the video recording “[Regular Newsletters Help Accountants](https://youtu.be/oM17DTuCYoQ)”

[Click here](http://www.essbiztools.com.au/uploads/BusinessPlusIssue205-January%202022.doc) to obtain a free sample of our January 2022 Business Plus+ Newsletter:

- “Planning for Business in 2022”
- “Predictive Accounting Reports”
- “Government grants and support loans update”

Click here to read: “[Needs Analysis Helps Conversions](http://www.essbiztools.com.au/uploads/NeedsAnalysisHelpsConversations.docx)” – helps you discuss issues with your clients in a relaxed environment or you can watch the video recording “[Needs Analysis Helps Conversations](https://youtu.be/R3IyLgGTsJc)”.

[Click here](http://www.essbiztools.com.au/uploads/BAS017-SMENeedsAnalysis.pdf) to view a sample of a section from the “SME Needs Analysis”.

Papers Assist with Communications – Our Subscribers are able to offer branded papers on a wide range of commercial issues to assist SMEs thus giving those accounting firm a “significant commercial advantage”.

Click here to read: “[Papers Assist With Communications](http://www.essbiztools.com.au/uploads/PapersAssistWithCommunications.docx)” or you can watch the video recording “[Papers Assist With Communications](https://youtu.be/ZjsbSEWK8oo)”

[Click here](http://www.essbiztools.com.au/uploads/Paper006-080-CharacteristicsOfAWellRunBusiness.pdf) to obtain a free copy of our Paper 006-080 “Characteristics of a Well-Run Business”.

Grants are a favourite for SMEs – SMEs like grants because they receive a service that will improve their business, accountants benefit because there are a range of activities that proactive accounting firms can perform that are funded by government grants that represent a 50% discount for clients.

Click here to read: “[Grants Are A Favourite For SMEs](http://www.essbiztools.com.au/uploads/GrantsAreAFavouriteforSMEs.docx)” or you can watch the video recording “[Grants Are A Favourite For SMEs](https://youtu.be/7LLu-5FbTjk)”

[Click here](http://www.essbiztools.com.au/uploads/Paper014-170-BusinessGrowthGrantsProgram.pdf) obtain a free copy of our Paper 014-170 “Business Growth Grants Program”.

Full details of these components of **ESS BIZTOOLS** and all of the other product packages are available at [www.essbiztools.com.au](http://www.essbiztools.com.au)

**Want to know more about ESS BIZTOOLS?**

Please visit our upgraded website – [www.essbiztools.com.au](http://www.essbiztools.com.au) and [www.essbizgrants.com.au](http://www.essbizgrants.com.au) to review the product packages and we invite you if you are impressed to subscribe before close of business **Monday, 31 January 2022** to obtain the outstanding **55% discount** that we are offering to assist you to get ready to meet the challenges of 2022.

**Free Strategy and Demonstration Session?**

You are invited to “**Book A Free Strategy and Demonstration Session**” on **ESS BIZTOOLS** with Peter Towers, Managing Director, **ESS BIZTOOLS** to gain a better understanding of the services that are available within **ESS BIZTOOLS** and **ESS BIZGRANTS**?

You can book a demo at [www.essbiztools.com.au](http://www.essbiztools.com.au) or contact Peter Towers:

Email: [](https://www.essbiztools.com/javascript:/*%20This%20email%20address%20is%20being%20protected%20from%20spambots.*/)[](https://www.essbiztools.com/javascript:/*%20This%20email%20address%20is%20being%20protected%20from%20spambots.*/)Telephone: 1800 232 088

 ![COMMUNICATIONS CONFIRMS DIVERSIFICATION!](https://www.essbiztools.com/images/zoo/blogs/2022/am308.jpg)

#### ESS BIZTOOLS Blogs

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